TEJAS Journal of Technologies and Humanitarian Science

Impact of Blockchain in Social Networks

Rinku Raheja
Department of Computer Science, National PG College, Lucknow, Uttar Pradesh, India

Author

Shagun Awasthi
Department of Computer Science, National PG College, Lucknow, Uttar Pradesh, India

Author

Akashay Kumar Singh
Department of Computer Science, National PG College, Lucknow, Uttar Pradesh, India

Author

📜 License:

This work is licensed under a Creative Commons Attribution 4.0 International License

• Share — Copy and Redistribute the material
• Adapt — Remix, Transform, and build upon the material
• The licensor cannot revoke these freedoms as long as you follow the license terms.

Abstract:

This study explores the potential impact of blockchain technology on social networks. As social media evolves, so does the technology supporting it. Originally a tool for connecting people, social media has transformed into a platform for expressing opinions, promoting businesses, launching campaigns, and offering new career opportunities. With this evolution comes increased concerns regarding data security, privacy, and trust. Blockchain, known for its decentralized and immutable ledger, offers innovative solutions to address these concerns, thereby safeguarding freedom of speech and expression on social media platforms. While decentralized social media platforms also provide opportunities for users to earn cryptocurrencies, they are susceptible to criminal activities, necessitating regulations to ensure benefits outweigh harms. This study examines blockchain's applications in social networks, focusing on its impact on data protection, user empowerment, and the creation of decentralized social platforms, emphasizing trust, security, and user control.

References

[1] Buterin, V. (2015). Ethereum: A Next-Generation Smart Contract and Decentralized Application Platform.

[2] Hendrickson, M. (2018). The 5 Challenges and Solutions of Blockchain Integration.

[3] Kshetri, N. (2017). Can blockchain strengthen the Internet of Things? IT Professional, 19(4), 68–72.

[4] Menezes, D., & Santos, L. (2019). A blockchain-based reputation system for online social networks.

[5] Nedkova, D., & Viswanathan, K. (2018). Social media for social good: Blockchain technology and the future of social media in driving behavioral change. In IEEE International Congress on Big Data (pp. 221–228).

[6] Nikolic, I., Kostic, D., Gusev, M., & Mileva, A. (2015). Identity on blockchain.

[7] Sovrin. (2016). Sovrin: A protocol and token for self-sovereign identity and decentralized trust. White Paper.