TEJAS Journal of Technologies and Humanitarian Science

Dr. Ratna Pandey
Assistant Professor, Faculty of Arts, DDUIRD, Dr Bhimrao Ambedkar University, Agra

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Abstract:

This research investigates how artificial intelligence (AI) and cloud computing are constructed through language in contemporary media, literature, and popular discourse. Employing critical discourse analysis (CDA) complemented by a large-scale cross-national survey, the study examines linguistic choices, recurring metaphors, narrative strategies, and public attitudes that shape perceptions of these technologies. The corpus comprises journalistic articles, bestselling speculative fiction, and digital forum discussions from 2019–2024, while the survey (n = 1,200) includes demographically diverse respondents across three countries (USA, UK, India). The findings reveal dominant themes ranging from utopian visions of technological progress to dystopian anxieties about control and surveillance. Results demonstrate how public perceptions correlate significantly with exposure to specific metaphors and framings in media discourse

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